March 08, 2008

Jalsa Audio function garners 27.75 TRPs across networks

According to the latest reports on television by TAM, the live broadcast on Friday the 29th, 2008 and subsequent repeat telecasts on the weekend have garnered the highest TRPs on TV for a film-based event in recent times.

For the first time the four heroes from the mega family – Megastar Chiranjeevi, Powerstar Pawan Kalyan, Allu Arjun and Ram Charan Tej have shared the dais. The event was covered live by all the four major news channels namely TV9, ETV2, NTV and TV5. The live coverage on the three news networks garnered 8.79 TRPs (excluding ETV2, which gave partial live coverage). MaaTV broadcasted it the very night for 95 minutes and registered a TRP of 10.43. On the first day the event garnered 19.22 TRPs across networks. The event was aired on Gemini Television and a repeat on MaaTV during the weekend taking to the total TRP tally to 27.75. This excludes the TRPs generated by the event when telecasted on the cable channels and other GECs (general entertainment channel) that aired the event Monday onwards.

‘Bujjigadu’ in April first week

Shooting and post-production formalities of ‘Bujjigadu’ featuring Prabhas, Trisha and Sanjana in the lead was completed recently and the first copy is also getting ready. Directed by Puri Jagannath, the film was produced by KS Ramarao on the banner of Creative Commercials. As per the film unit sources, the film is likely to hit the screen in the first week of April.